#BeActive in Europe

What is it all about ?

 

The #BeActive initiative, with the European Week of Sport as its centrepiece, is a European Commission campaign designed to promote sport and physical activity across Europe at all levels and for all groups. It leads to new activities, but also builds on successful initiatives that already exist at European, national, regional or local level. This Europe-wide campaign, known as #BeActive, encourages Europeans to be active during European Week of Sport and to stay active throughout the year.

 

When ?

 

European Week of Sport takes place every year from 23 to 30 September.
 

Objectives ?

 

The #BeActive campaign aims to promote sport and regular physical activity amongst the public and to raise awareness of the many benefits they bring. It is aimed at everyone, regardless of age, background or fitness level. It seeks to bring together individuals, public authorities, the sports movement, civil society organisations and the private sector. By emphasising local initiatives, it encourages European citizens to take part in regular physical activity and offers them opportunities to be more active in their daily lives.